Featured image courtesy of Givenchy via Rustan Marketing Corporation.
GLOBAL CAMPAIGN — Givenchy has long fostered a singular community that brought men from all walks of life together around the values of respect and positivity in a reinvention of what a gentlemanly spirit means in the modern age. Gentleman Society stands out as a beacon of this new form of masculinity— one that’s dynamic and inspiring.
The House ventures into new territory with the Gentleman Society Eau de Parfum Sport–a fragrance embodied by French Formula 1 driver Pierre Gasly.
With this partnership, the brand answers how a Givenchy gentleman is one driven by passion and the desire to push himself further. Defined by his determination, controlled boldness, and taste for achievement and excellence; his thirst for new challenges and a constant drive to surpass himself; and, of course, his generosity and team spirit.
Image courtesy of Givenchy via Rustan Marketing Corporation.
A true concentrate of sensations, the new Eau de Parfum Sport combines incisive freshness, woody depth, and refinement for long-lasting wear. This reinvented freshness bears the signature of perfumer Karine Dubreuil Sereni, who infuses the composition with a unique citrus energy.
The fragrance opens with a quartet of lemons selected in Italy throughout the seasons: autumn’s Primofiore lemon, with green and zesty accents; the more tangy winter lemon; the juicy and fruity spring lemon; and the aromatic summer Verdello, reminiscent of lime. Together, they create an explosion of freshness and vitality.
At its heart, the emblematic woody-floral signature of Gentleman Society is fully expressed. Narcissus absolute and iris concrete blend with chilled sandalwood and vibrant amber woods, enriching a quartet of vetivers with deep, sophisticated nuances.
In the base, Blooming Musk diffuses its floral luminosity and envelops the skin in lasting sensuality. This balance gives the composition a distinctive elegance while ensuring sustained intensity.
Gentleman Society’s iconic bottle takes on a sportier look. While keeping the same modern, masculine silhouette, this edition showcases a new black lacquer gradient that offers a glimpse of the fragrance within.
Its metallic 4G logo–Gentleman Society’s emblem–echoes the aesthetics of race cars, where the word “Sport” is highlighted in a vivid red evoking energy and speed.
Image courtesy of Givenchy via Rustan Marketing Corporation.
Givenchy’s go-getter attitude is more than just boldness. It’s a way of taking on challenges with elegance and self-assurance. This is the driving force for the House’s continued collaboration with Gasly. Already a Gentleman Society ambassador, the charismatic French racing driver is now the global face of Eau de Parfum Sport.
The new fragrance’s communication campaign unfolds in an ultra-modern universe that blends codes of elegance with the world of sports.
“It’s not about who we are, it’s about what we achieve,” Gasly’s voice resonates throughout the video as the Formula 1 driver appears bathed in the light of a sunset, immersed in the unique atmosphere of a racetrack.
“Together, we move, we strive, we push our limits.”
By highlighting the significance of collective effort, Gasly expresses the unifying spirit of Gentleman Society and issues a call to join the movement immediately.
The Givenchy Gentleman Society Eau de Parfum Sport is currently available in 60ml (Php 6,450) and 100ml (Php 8,450) formats.
In the Philippines, Givenchy Fragrances is exclusively distributed by Rustan Marketing Corporation and available in-store at Rustan’s (Makati, Alabang, Gateway, Shangri-La Plaza), The SM Store (Makati, Mall of Asia, Megamall, North EDSA, Clark), The Landmark TriNoma, Robinsons Place Manila; and online at Rustans.com.
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