Featured image courtesy of Cetaphil Philippines.
MANILA, Philippines — With a mission to make dermatologist-backed skincare more accessible, Cetaphil has officially launched the Cetaphil SkinLabs: Derm On Tour, a nationwide initiative designed to bring expert skin guidance directly to Filipino communities.
Building on the success of Cetaphil SkinLabs in 2025, the brand’s immersive science-led platform, Derm On Tour represents the next step in Cetaphil’s commitment to translating dermatological expertise into practical, everyday skincare knowledge for Filipinos.
The Cetaphil Derm on Tour facade in SM Mall of Asia. Image courtesy of Cetaphil.
In its inaugural edition, DOT brought together some of the country’s biggest personalities— Anne Curtis, Catriona Gray, Donny Pangilinan, Hannah Pangilinan, Atasha Muhlach, Kaila Estrada, and Cassy Legaspi—along with Cetaphil Baby ambassadors Nico Bolzico, Andi Manzano, Jess Wilson, and Laura Lehmann.
With dermatologists and pediatric experts, these personalities helped spotlight the importance of science-backed skincare and expert guidance especially for Filipinos with sensitive skin. It then marked the start of a bigger movement: bringing dermatological education closer to everyday Filipinos and empowering them to better understand their skin.
“Sensitive skin is more common than many people think, yet access to expert skincare guidance isn’t always easy,” shared Cetaphil Business Unit Head Mark Joseph Sarmiento during the launch.
“Derm On Tour is our way of bringing dermatological expertise closer to Filipino communities—so people can better understand their skin and make informed decisions about skincare.”
The Cetaphil Derm on Tour facade in SM Mall of Asia. Image courtesy of Cetaphil.
Board-certified dermatologists and pediatric experts across every segment, helped explain the science behind sensitive skin and guiding discussions on proper skincare routines. This reinforced Cetaphil’s long-standing heritage as a brand trusted and recommended by dermatologists worldwide.
Guests were also invited to visit the Derm On Tour booths, where they could explore interactive skincare stations and enjoy free dermatologist consultations, giving attendees the opportunity to better understand their own skin concerns and receive expert advice firsthand.
Dermatologists highlighted how modern lifestyles—pollution, blue light exposure, stress, and lack of sleep—can significantly impact skin health, particularly for those with sensitive skin.
The Cetaphil Derm AM/PM serum. Image courtesy of Cetaphil.
This science-first approach remains central to Cetaphil’s philosophy: delivering clinically proven skincare solutions that are effective yet gentle enough for sensitive skin.
Among the innovations showcased during the event were the newest Advanced Defence AM Serum and Repair & Renew PM Serum, both designed to work together to help defend the skin from daily environmental stressors while supporting overnight repair.
Anne Curtis at the afternoon session of the Cetaphil DOT. Image courtesy of Cetaphil.
Adding to the excitement of the launch was the presence of Cetaphil’s ambassadors, who shared their personal skincare experiences and how understanding their skin has shaped their routines.
For actress and long-time Cetaphil advocate Anne Curtis, skincare is about finding solutions that work consistently despite a busy schedule.
“Life can get busy with work and family, so I appreciate skincare that’s effective but uncomplicated,” she shared. “Cetaphil has always been about gentle care that works, and that’s something I truly value.”
Catriona Gray at the Cetaphil DOT. Image courtesy of Cetaphil.
Catriona Gray spoke about the importance of protecting the skin from everyday stressors. She noted, “When you’re constantly on the go, your skin goes through a lot,” she said. “Learning from my derma about how to defend and repair the skin barrier really changed how I approach my skincare routine.”
The younger generation of ambassadors—including Donny Pangilinan, Hannah Pangilinan, and Atasha Muhlach—all of whom encouraged young Filipinos to look beyond online skincare trends and seek expert advice when it comes to caring for their skin.
Cetaphil Baby ambassadors Nico Bolzico, Jess Wilson, Andi Manzano, and Laura Lehmann then shared their own parenting experiences and the learning curve that comes with caring for delicate baby skin. “Once you realize how delicate baby skin really is, you become much more mindful about the products you use,” shared Andi Manzano. “Having access to expert advice really helps you make better decisions for your child.”
Cetaphil Baby Ambassadors at the Cetaphil DOT. Image courtesy of Cetaphil.
Newly-introduced ambassadors Cassy Legaspi and Kaila Estrada, joined the Cetaphil family, which also means encouraging others to listen to their skin and choose gentle, science-backed care.
Together, these voices help reinforce Cetaphil’s message that everyone has a skin story—and everyone deserves access to expert skincare guidance. This is a continuation of Cetaphil’s broader advocacy under #ForEveryonesSensitiveSkin, reinforcing the brand’s mission to make sensitive skincare inclusive, accessible, and grounded in science.
Cetaphil newly-introduced ambassadors Cassy Legaspi and Kaila Estrada at the Cetaphil DOT. Image courtesy of Cetaphil.
Join the conversation using #CetaphilDermOnTour and #ForEveryonesSensitiveSkin.
For more information on Cetaphil SkinLabs Derm On Tour, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.
Don't Miss
