Featured image (from left): Steph Zubiri, MOVE IT General Manager Wayne Jacinto, Wilma Doesnt, Steph Zubiri, Phil Gomez and MOVE IT Rider-Partner and Community Leader, Racma Macato-on Talib. Courtesy of Move IT.
MANILA, Philippines — Amplifying its campaign and brand promise to “Keep Moving”, MOVE IT gathered key opinion leaders to talk about the state of urban commute and alternatives left at our disposal to navigate this existing, inescapable reality.
Podcast host and lifestyle influencer Steph Zubiri and model-actor Phil Gomez talked about the role traffic plays in disrupting productivity and stealing time out of one’s professional and personal pursuits.
“For me it takes away peace of mind. Time for myself. Because no matter what, I will give 100% to everyone. 100% to my work, 100% to my kids, 100% to my partner, 100% to my parents. Matanda na rin parents ko. So, actually, all my time goes to them. ‘Pag may traffic, I sacrifice myself,” shared Zubiri to a packed venue of media and online creators.
“‘Pag nasa biyahe ka, [actually] nade-drain na ko. Alam niyo ‘yung feeling na gusto mo na lumipad ‘yung sinasakyan mo para makarating ka on time. So, pagdating mo na kung sa’n ka man, ubos na ‘yung energy mo,” Gomez added. “Actually, ang pinaka-ayaw ko doon is ‘yung late ako kasi as much as I value and respect my time, ganoon din ako sa ibang tao.”
(L-R) Host Alex Sy speaks to podcast host and lifestyle influencer Stephanie Zubiri, medical professional and commercial model Phil Gomez, and actress and entrepreneur Wilma Doesnt. Image courtesy of Move IT.
With all of these daily struggles commonplace in today’s reality, MOVE IT presents itself as a smart mobility choice for urban achievers who need to protect momentum and make the most of every hour.
The message reflects a reality many commuters know too well: based on TomTom’s Traffic Index data for Metro Manila in 2025, motorists can lose around 143 hours a year in rush-hour traffic, which is equivalent to five days and 23 hours spent waiting in congestion.
Multi-hyphenate celebrity, entrepreneur, and parent, Wilma Doesnt, headliner of MOVE IT’s “Keep Moving” campaign, captured this commuter reality perfectly in a recently launched ad that speaks volumes to how urban commuters now call for smart alternatives to move their way around Metro Manila.
For Doesnt, MOVE IT enables users to efficiently manage their day amid the current traffic situation. “Mag-adjust, mag-adapt, at hindi kinakailangan na ‘yung traffic ang magco-corrupt ng oras ninyo for the day. At hindi rin p-pwede na ‘yung traffic ang nagiging dahilan para masira ‘yung purpose mo for the day or to steal your joy for the day. Let’s adapt,” said the new brand ambassador.
“I choose to keep moving with MOVE IT because I make time for what I choose to have in my life,” Zubiri continued when asked about the power of better control of her time through the app.”
MOVE IT’s “Keep Moving” promise is powered by a combination of industry-leading and platform-exclusive reliability tools from intelligent trip routing and rider matching, in-app safety safeguards, and a community of professional rider-partners. Together, these help commuters cut through gridlock in metro cities with greater confidence and peace of mind.
The platform highlights features aimed at improving trip efficiency and reducing waiting time, so commuters can get served more effectively and keep their day on track. Among these features is GrabMaps and Navigation, which helps deliver accurate ETAs, smarter pick-up and drop-off points, and routing that adapts to real-time road conditions. The platform also uses Back-to-Back Bookings, which searches for and assigns a rider’s next booking before the current trip is completed to reduce idle time between rides.
On safety, it then points to tech-enabled safeguards and in-app tools such as Trip Monitoring and Share Your Ride, which are designed for real moments on the road, supported by rider accountability systems and community-led standards.
Rounding out the promise is professionalism, powered by MOVE IT’s rider quality standards, which reinforces screening, training, hygiene, and service discipline for its rider-partners.
“’Keep Moving’ is our promise that MOVE IT is the smart mobility choice that is built to help commuters move forward safely, reliably, and with professionalism they can trust,” said Wayne Jacinto, General Manager of MOVE IT.
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