Featured image courtesy of Montblanc via Rustan's.
MANILA, Philippines — In celebration of its campaign release, Montblanc opened doors to clients, key opinion leaders, media, and friends of the Maison for “The Journey: Let’s Write”.
Housed in Casa Buenas in Pasay City, Montblanc’s vision was brought to life with an imaginary train departure hall to capture memorable moments, beautifully paying homage to several key cities to Montblanc, such as Hamburg, the Maison’s founding city, Florence, where its myriad of leather goods are handcrafted, Chamonix, behind the iconic Montblanc emblem, and Villeret the home of Montblanc timepieces.
(L-R) Jean-Sébastien Gerondeau, President of Montblanc South Asia, and Michael Huang, Senior Vice President for Store Development and Expansion, Rustan’s. Image courtesy of Montblanc via Rustan’s.
Taking center stage is the Montblanc Voyage of Panorama, a staged train car inspired by the fantastical, colorful world of the short film “Let’s Write”.
Directed by acclaimed filmmaker Wes Anderson, the short film premiered globally in Milan last June and transforms Montblanc into a stage for unbridled imagination and playful absurdity, with unexpected twists and turns, and beckoning viewers to experience the world of Montblanc framed in vibrant colors and humor.
Watch the full short film below:
Across the event, key pieces from Montblanc Fall/Winter 25 collection were featured, such as the Writing Traveller Document Case in corteccia sfumato leather, Companion Crossbody, On Body, and Backpack in Grain leather, Montblanc Iced Sea Automatic Date 0 Oxygen.
It also showcased Montblanc’s limited edition writing instruments from its Masters of Arts Homage to Pierre-Auguste Renoir, Writers Edition Homage to Johann Wolfgang von Goethe and Great Characters Homage to Queen collection.
(L-R) Guests of the day’s Montblanc experience include celebrities like Raymond Gutierrez and Khalil Ramos. Images courtesy of Montblanc via Rustan’s.
Each touchpoint is designed to underscore Montblanc’s rich heritage, innovative spirit, and its enduring mission to inspire the art of writing. Activities that led guests to varying levels of journey to discovery were present like travel journaling, that encouraged guests to document their favorite travel memories or dream destinations, or introspectively writing a note to their future selves, which will be mailed in a year’s time courtesy of the Montblanc Post.
Image courtesy of Montblanc via Rustan’s.
For over a century, Montblanc has crafted pieces to accompany individuals on their personal journeys, whether traversing borders or exploring life by putting pen to paper.
Ingenuity and imagination have long stood as driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style.
In forging a step towards spreading the message of Inspire Writing, MONTBLANC HAUS opened its doors in 2022 in Hamburg, welcoming visitors from all over the world to discover and rediscover the power of putting pen to paper. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
“The Journey: Let’s Write” campaign is an invitation to take on a voyage of self-expression through the transformative power of writing. It serves as a reminder to pause, reconnect with the self, and of course, write.
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