Featured image courtesy of Calvin Kleinvia SSI Group, Inc..
GLOBAL CAMPAIGN — Marked as an evolution of its iconic #mycalvins platform, global fashion house, Calvin Klein just launched “Our Calvins,” set as an invitation to showcase love in all its forms with the question: who do you share your Calvins with?
The campaign kicks off with Grace Van Patten and Jackson White, stars of Tell Me Lies, in the brand’s limited-edition Valentine’s Day underwear and lounge capsule.
Shot and directed by Zora Sicher, the on-screen and real-life couple gets captured in authentic moments, emphasizing the quiet comfort of being at home together in their Calvins. Following their debut, additional “Our Calvins” have officially rolled out featuring a curated cast of online personality couples expressing their love and inspiring their followers to take part and share their own stories.
Image courtesy of Calvin Klein via SSI Group, Inc.
On the campaign, Van Patten said, “Calvin Klein has always been about confidence, connection and being comfortable in your own skin. Valentine’s Day is such a good excuse to celebrate that kind of closeness. This campaign is about the easy, intimate moments – when you can be yourself, laugh, and just have fun.”
“There was something very intimate about this experience that made it different from other projects,” said White. “Stripped back to just our Calvins, we were able to be fully present with each other and lean into how special and effortless our connection is.”
(L-R) Grace Van Patten and Jackson White. Image courtesy of Calvin Klein via SSI Group, Inc.
For Valentine’s Day, Calvin Klein essentials are made seductive in soft new color ways and limited-edition prints, blending confidence and comfort in intimate layers designed for closeness.
Men’s Icon Cotton Stretch and women’s Icon Cotton Modal are refreshed with the CK Emblem print – a bold allover print pattern first introduced in denim and outerwear – now reimagined on underwear and bras for a clean, graphic edge on classic, comforting silhouettes. The Cotton Poplin Brief and Short arrives in a new limited-edition color palette. Together, these icons highlight timeless Calvin Klein style designed to mix, match and share.
Image courtesy of Calvin Klein via SSI Group, Inc.
The Valentine’s Day capsule is now available on calvinklein.com.
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