The Purple Standard
From ube-inspired setting powders to lavender blush, purple has tremendously taken over 2025. It’s a color that corrects, brightens, and enhances in the most flattering way. Whether you’re looking for a soft glow or a bold statement, purple is the beauty trend to watch.
Brightener & Corrector
Make the jump from yellow-toned highlighters and beef up your arsenal with purple tones for a luminous glow. Whether in primers or foundations, purple reflects light in a flattering way, neutralizing yellow undertones and adding a natural radiance. Purple also works as a corrector—perfect for brightening dark circles and balancing redness.
Lavender Blush
Lavender blush is a 2025 must-have. Dior’s Lilac Blush, for one, is universally flattering, giving a fresh, natural glow without overwhelming the skin. From fair to deep, it’s the perfect soft-focus shade that blends well on all skin tones.
Violet Power
If you’re looking to go bold, channel Willy Wonka’s Violet Beauregarde. Purple is for those who want to stand out with daring eyeshadows, liners, and lip colors. It’s fearless, fun, and full of attitude, in every way a declaration and a statement that stays.