Featured art by Bhernn Saenz. With images courtesy of 7 Eleven City Cafe.
MANILA, Philippines — In a recent move, 7-Eleven City Cafe is making waves once again with bringing in singer, performer, and host Darren as the new face of the brand. The announcement highlights City Cafe’s commitment to delivering high-quality, accessible coffee to Filipinos nationwide.
As a coffee lover, Darren turns to 7-Eleven City Cafe to keep up with his fast-paced lifestyle, enjoying its freshly ground coffee that’s available wherever, whenever. From early morning rehearsals to late-night performances, Darren is always on the go. With his packed schedule filled with recording sessions, TV hosting duties, and live performances, staying energized is a top priority.
Constantly juggling multiple projects, a reliable coffee fix is essential for the multi-faceted celebrity. This then makes for City Cafe as the perfect match, offering quality coffee at an affordable price, no matter what time of day.
Darren. Image courtesy of 7 Eleven City Cafe.
From Recording Studio to Coffee Counter
Beyond the stage and studio, Darren is stepping into the exciting new role. The collaboration was a natural fit, given his dynamic personality and strong connection with young audiences. The brand’s campaign highlights his journey, from behind-the-scenes moments in the recording studio to grabbing his go-to cup of coffee at 7-Eleven.
With 7-Eleven’s extensive network of over 4,000 stores nationwide, City Cafe ensures that students, young professionals, and travelers and those on the go have access to freshly brewed, high-quality coffee 24/7. Unlike traditional cafés, City Cafe delivers a bean-to-cup experience without the premium price tag, making it a go-to option for those who need a quick yet satisfying caffeine fix.
This partnership marks an exciting chapter for the brand, reinforcing its mission to bring great coffee closer to every Filipino. As the campaign rolls out, fans can expect more engaging content featuring Darren and his City Cafe experience, proving that great coffee doesn’t have to be complicated—it just has to be within reach.
(L-R) Charlene Harn, 7-Eleven Philippines’ Section Manager of Cup Drinks Category, Rosette Bañez, and Valerie Uy, 7-Eleven Philippines’ Head of Marketing Communications Division, with Darren. Image courtesy of 7 Eleven City Cafe.
“In choosing a brand endorser, we had to look at the profile of the celebrity to ultimately come up with the best brand fit. We position City Cafe as your Coffee Bestie–your go-to, always on your side, cheering you on as you go through the small and big moments of life. We’ve also seen a much younger market for coffee: they are young, energetic, and full of life–always on the go,” states Valerie Uy, 7-Eleven Philippines’ Head of Marketing Communications Division.
She adds, “Darren is perfect for us – he is young, fun, both relatable and inspirational, and is always full of energy. At the same time, he’s already a pro – he’s been in the industry for such a long time – from The Voice kids pa, and never stops working until now! But despite that, he’s always ready to greet everyone – especially his fans, with a smile.”
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